Last year, the Turkish association started an initiative introducing 2 May as international world research and insight day. This year, ESOMAR wishes to extend this celebration on a larger- global scale with a dedicated campaign that shouts out loud the value of the market research and insights industry as well as the incredibly important role the associations play in guiding and protecting our profession.

    ESOMA President, Joaquim Bretcha, has drafted a message where he elaborately explains the important impact market research and data has on our businesses, our governments, our societies as well as how terrifying a world without an ethical and transparent use of data would look like. With this message, he invites all researchers around the world to join their local association so that they can best be supported with a clear, ethical and trustworthy approach to collecting, storing and using data. He also aims to point out that the more researchers sign up to their associations, the more credibility the associations will have with legislators, the more influence they will have in their locality, and the more the global reputation of our profession will be strengthened. And what better occasion to spread this message than International MR day!

    Therefore, we are inviting you to celebrate International MR day on 2 May with us and our community by spreading our message as wide and far as possible - in your local market and beyond!

    You can do this by publishing our President Joaquim's message online - on your websites, association blogs, and news media! - together with its related artwork which you will find attached on Thursday 2 May. Please do NOT do so before this. And we urge you to share this message across your social media platforms as well as publishing this online, using our dedicated hashtag #CelebrateMR so that we can all celebrate the importance of the data and insights community, and the integral role associations play in our industry!

    If you have any questions or concerns about the campaign, please contact luke.raben@esomar.org with your question, and he'll be happy to help.

    Let us together create a united voice on Thursday 2 May that demonstrates, on a global scale, how valuable and irreplaceable our profession is, and how pivotal all the associations are for its success!"